Business Presentation Tips – How To Command Attention

All eyes are on you. Yes, it’s true. In business presentations, you are in charge. You are the leader. As the leader in a presentation, you are in charge of the pace, flow, and impact of your story.

In business presenting, a lot of professionals confuse their audiences by multi-tasking. This is a really bad idea. Instead of giving your audience a clear direction, multi-tasking points them in 15-directions at once.

Let’s look at the common (but awful) practice of talking while changing PowerPoint or Keynote slides.

If you talk, change slides and keep on talking, what should the audience do? Should they listen to your words? Should they focus on the slide? What is the right place to look? They aren’t sure.

The audience doesn’t know what is the top priority. Simply put, if your audience is confused, they will check out. Instead of staying connected to your message, their attention will drift.

Next thing you know, people will be checking email, daydreaming or having side conversations. This is NOT how to command attention.

What can you do differently? Slow down. Do one thing at a time.

Here’s the simple tip: Announce where you are going. Pause. Then change the slide. Next, describe where you are.

This is just the same kind of step-by-step approach that you need to take when giving a tour, or managing the attention of a young child. Only now, you’re acting as a patient tour guide for your audience.

Here’s the break down in precise detail.

Tip 1: Tell Where You Are Going

Announce where you are going in advance. This tip applies to your entire presentation, each slide, and the next action.

For the whole presentation: always give an overview. This helps participants get oriented for the entire journey. Even if everyone is familiar with the topic and you’ve met before, give an overview.

For each slide: prepare participants for what’s in the next slide – before you go there. This is important. The mind can wander. It’s your job to tell people where you are and what’s coming next – before you go.

For each action: tell people what you want them to do. Announce this in advance.


Tip 2: Change The Picture

After you have alerted participants, it’s time to do what you promised. Change the slide.

If you are not using slides, you can still do this step. Change to a flipchart. Change to a video. Or change to a whiteboard. You also might be changing to an exercise or activity.

Whatever you promised to do, do what you have announced.

Tip 3: Show Where You Are

Now that you are in a new slide, or a new whiteboard discussion — show people around. Familiarize them with the new part of the presentation.

I like to think of this as playing the tour guide. It doesn’t take a lot of time, but it shows how much you care about your audience. It shows you care deeply about their experience.

Are you commanding attention in client and prospect presentations? Get the skills you need to focus attention with visual storytelling. 

New Product Advertising

New product advertising looks a little different from what it did 10 years ago. In the past, when a company began new product advertising, they would spend ridiculous amounts of money on marketing through newspaper advertisements and radio spots. Companies would submit a press release and product description to a newspaper or magazine and hope the publication wrote a review. Since then, the practice has changed drastically.

In some ways it has become a little easier. In other ways it is far more complicated. These days, much of the advertising for a product or service is done online. Advertisers are finding that better results are coming from Internet and mobile marketing than through traditional means.

However, with this change, companies that are developing products and services can spend a lot less money on advertising if they have a strong in-house team. The face of new product advertising is changing. While web page and clickable in-app adverts are extremely successful, there are several free alternatives.

Offering Products for Review

Companies can offer a complimentary sample of their product in exchange for a review. For example, a company marketing an organic face cream might submit their press release and product description to a beauty blog or a blog that focuses on green living. There may be a fee for a post, but some bloggers will post a product review in exchange for free samples or promotion of their website.

Using Free Webimercial Services

Another free way to advertise is through producing a webimercial and posting it to sites like YouTube and Vimeo. This allows advertisers and product supporters to share the video with their friends and family without paying for a 30-second television spot. In fact, unlike a television spot, it can’t be missed. Advertisers don’t have to choose the best times to air their commercial, and they don’t have to worry about paying top dollar during primetime or special events. This is a crucial new product advertising method.

Using Social Media

New product advertising has also changed in that companies can choose to purchase pay-per-click adverts or sponsored posts on Facebook or Twitter. While this is a little more complex than free blog posts, it can also be much more successful. Advertising Directors and Marketing Managers can target certain demographics such as age group, location and even taste in music.

There’s no doubt that new product advertising strategy should be based on the product and its target market. If your company’s demographic is more likely to pick up a newspaper than a laptop, traditional methods still apply. When developing a strategy for marketing a new product, advertising executives must use the most cost effective way to advertise the product while also yielding the most lucrative results.

The best practices of new product adverting haven’t changed much. It’s still important to develop a press release, and still important for a marketing department to know what’s best for their product. Much of marketing has, however, gone online. Whether marketing a new product online or through traditional methods, having a strong strategy in place is crucial.

Being Honest With Your Dentist About Your Medical Past and Present

You do your best to take care of your teeth and your gums, but you still need the help and services of a qualified dentist. Your dentist performs routine exams on your mouth and takes x-rays to ensure that your teeth and gums are healthy. If a problem is found, he will discuss treatment options with you. Your dental provider offers you preventative measures to keep your teeth not just looking their best, but remaining in an ideal state of health.

Regular check-ups are important for your oral health, as are frequent cleanings done by a dental hygienist. When you first begin going to a new dental office, you will be required to fill out forms pertaining to your medical history. This includes any health issues you suffer from, any surgeries you have had, and any medications you are on. You also need to include any known allergies that you have. Your file needs to include everything that is pertinent to your medical past, as well as your present. Even such things as mineral or vitamin supplements that you are taking need to be noted down.

You may wonder why the dentist has to know about a medical problem that is not related to your mouth. The reason for this is because your whole body is connected when it comes to your health woes. It is possible that a problem that you have in one area of your body could bring about symptoms in your mouth. For instance, too much stress can lead to a dry mouth. There are certain medications that can also cause a person’s mouth to produce less saliva.

It is essential that you are honest with your dental practitioner about your medical history. Even if something seems small and insignificant to you, it still needs to go into your file because your dentist may need this information for future reference.

The same goes for your lifestyle choices. If you smoke, drink, or use recreational drugs, this information is relevant to your health and well-being. Be honest about how much you indulge in these habits. Your dental provider is not there to chastise you but to make sure that he has all of the information at his disposal to take care of your oral health needs. To have healthy teeth and gums, he needs to know as much as he can about how healthy you are and how you live your life. It can be detrimental to your health to tell lies about your health.

Disclose to the tooth doctor the names of the medications you are currently taking and the reasons for which you are taking them. Tell him what the daily doses for each are and how long you have been on them. If it is something you are taking on a temporary basis, let him know when you will be finished with it.