Keep Negotiating Tactics Flexible

There is no right negotiating tactic if you have the wrong strategy or policy. Strategic objectives and priorities are more important than tactics. Yet history is full of great strategies that were defeated by poor negotiating tactics. The two go together but are not the same.

Flexibility in the choice of your negotiating tactics is imperative. Tactics that are right for one person are wrong for another. Tactics that are appropriate at the start of a negotiation may prove counter productive later. Tactics that worked yesterday may not work as well with the same person tomorrow. Negotiating tactics that worked well in a buyers’ market may prove to be stupid in a period of short supply.

Continual reassessment is the key to good tactical planning. I ask myself these questions over and over again in every negotiation:

1. Can I combine tactics for better effect?
2. Is this a good time to change tactics?
3. How will the other party react or interpret my tactic?
4. Will this backfire on me?
5. If my tactic is rebuffed, will I lose face or bargaining power? How can I minimize the loss?

The choice of tactics involves ethical questions. Ends do not justify the means. Unethical tactics for achieving worthwhile goals ultimately destroy the positive value of those goals. Whether they like it or not, negotiators must also be philosophers when it comes to choosing tactics.

In deciding which negotiating tactics to use, one rule should not be forgotten:

Never use a tactic unless you have considered what countermeasures the other party is likely to take.

The key to selecting good negotiating tactics is flexibility and good business judgment.

A Framework for Viewing Contracts: 6 Issues Present in All Contracts

Contracts come in all shapes and sizes, from small 1 page agreements between individuals to hundred page, multi-billion dollar deals between major corporations with a team of lawyers, bankers and advisors working for each side. Regardless of the size, however, only three elements are required in order to have a binding contract: an offer, acceptance of the offer and consideration. Put another way, a contract is an agreement where there is a promise to do something in return for a “valuable benefit.” Once the fundamentals of a contract are established, however, parties are free to negotiate in a manner that befits their particular situation, provided they do so in good faith and without fraud.

When analyzed, contracts, both large and small, are made up of six basic categories. At times (especially with smaller agreements), these issues will not be explicitly stated in the contract, but will, rather, be implied by law. These default rules are a construct of both case law and statutory law, with Article 2 of the Uniform Commercial Code being the primary means of “filling the gaps.” In larger agreements, most of these issues will be spelled out with exacting detail. While this list contains broad headings, it does provide an overview of what to look for in a contract. The 6 issues inherent in all contracts are as follows:

1. Rights and Obligations Under the Contract. The fundamental issue in all contracts determines who is obligated to perform under the contract and who is entitled to the benefits of that performance. Those with rights can be the individual signing the contract, the company on whose behalf the signatory is signing, “successors in interest” (i.e., a company that subsequently purchases the original beneficiary), and sometimes “third party beneficiaries.” Those with obligations under the contract are the signors and their successors, but may also be guarantors, co-signors, or other parties subject to “joint and several liability.” For example, a partner will be liable for contracts entered into by his/her partners regardless of whether he/she signed the contract individually.

2. Representations and Warranties. Representations and warranties relate to the underlying matters and facts presented in the contract. Specifically, a representation is a statement made by one party at the time the contract is entered into, regarding a fact which is influential in bringing about the agreement. A warranty is a promise that a statement of fact is true. In larger contracts, a specific section entitled “Representations and Warranties,” is devoted to this issue and lays out all of the representations and warranties each party is making subject to the agreement. Regardless of whether there is a dedicated section of the agreement, however, parties will rely on the representations of each other in entering the contract. Examples of what may appear under this heading include statements related to the condition of the goods being sold, statements that a party has the legal right to sell the property, or statements that a party is not in default on any other obligations. Disclaimers and/or “as-is” provisions in a contract are a means of minimizing representations and warranties.

3. Conditions. Conditions are events that must happen (or not happen) in order to obligate a party to act pursuant to the contract. If specified conditions do not occur, a party need not perform under the contract. An example of a condition common in business contracts is that board or shareholder approval must be obtained prior to enforcement of the contract. Other conditions may state that all documents be properly delivered prior to the contract taking effect or that all representations and warranties discussed above are proven accurate. Conditions do not have to relate solely to the parties to a contract. They may involve third parties approvals that are necessary for the contract to happen. Examples of such approvals may be governmental approvals or obtaining insurance.

4. The Deal. After conditions have been satisfied, “the deal” is the real meat of the contract and states who must do what, when they must do it, and what price will be paid. The deal includes allocation of risk (will one party indemnify the other, will damages be capped at a specific amount), and also states the beginning and end of the contract, including rights of the parties to extend or terminate the contract.

5. Enforcement. Usually the “boilerplate” of a contract, enforcement issues state how, when and where the contract may be enforced by a party. Enforcement issues include (i) what law will be applied in the event of a dispute, (ii) who will hear disputes (will it be a judge, jury, mediator or arbitrator?), (iii) where a dispute will be heard (city, county, state), and (iv) which party has the burden of proof when enforcing the contract.

6. Remedies. Remedies determine who is entitled to what in the event of a breach. Remedies often, but not always relate to monetary damages. They will address the ability of a party to obtain and will address whether or not a party can receive punitive damages (which are rare in contracts) or consequential damages (damages that don’t flow directly from a breach, but are somehow caused by it). Other than monetary damages, remedies can also include specific performance (a situation where the court orders one party to perform) and can potentially allow a party the right to terminate the contract for breach.

Internet Marketing Tips: What You Need To Know About Selling Products Online

Selling products online isn’t something that only big retailers do. There is plenty of scope for individuals to make good money.

There is no end to the amount of products that can be sold online. Just as long as there is a market for it, it can be sold. This being the case, it’s possible to tailor your business to anything that has a market that you would like to sell. Your success will depend on how well you research the market, how much demand there is for your product and of course a touch of luck. Products as diverse as children’s bicycles to food to precious stones can be sold online.

One of the big benefits of selling products online is that you won’t need the traditional sales location of a shop. You’ll just need somewhere to store your stock, and if your stock is digitally downloaded, then you won’t even really need that.

The big stores don’t usually get into specialist niches so that also provides an opportunity for financial success. Online stores don’t generally need a lot of employees either, unless you make it as big as a site like Amazon has. This means that your overheads will be considerably smaller than a traditional bricks and mortar business.

When it comes to selecting a product to sell online, there are different business models on offer. For example, you could resell a product that has been developed by somebody else, such as an ebook or a piece of software. You’ll need to know what the conditions of sale are from the original owner of the product and it’s also wise to know the product and what it can do inside and out.

Another method that makes a lot of money online is selling services. This type of work covers everything from writing articles for other companies to promote their goods online to designing smartphone applications. This is a huge variety of services that sell well – check out some of the big freelancers sites to get an idea of these.

The fundamental rule is if you can sell it, and there is a market for it – then you can start a business on it. You will need to check whether what you want to sell has any legal prohibition on it, you can do this by checking with the relevant governmental department or agency.

To get started with selling products online, the best approach is to start with research into options. Start by sitting down to brainstorm your interests and the topics that you know something about.

You should then check on forums to see what people are discussing and whether there are any products that are sought after but not met by any other businesses. There is a possibility that there could be enough demand for the type of products being demanded.

You should then check to see who is selling products online like the ones that you want to sell. Run a search on the major search engines and check out the websites that returned in the listings. Now check how many people are visiting these websites each month. If they can sell it, then there’s plenty of room for you to sell products online like these too.