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Selling products online isn’t something that only big retailers do. There is plenty of scope for individuals to make good money.

There is no end to the amount of products that can be sold online. Just as long as there is a market for it, it can be sold. This being the case, it’s possible to tailor your business to anything that has a market that you would like to sell. Your success will depend on how well you research the market, how much demand there is for your product and of course a touch of luck. Products as diverse as children’s bicycles to food to precious stones can be sold online.

One of the big benefits of selling products online is that you won’t need the traditional sales location of a shop. You’ll just need somewhere to store your stock, and if your stock is digitally downloaded, then you won’t even really need that.

The big stores don’t usually get into specialist niches so that also provides an opportunity for financial success. Online stores don’t generally need a lot of employees either, unless you make it as big as a site like Amazon has. This means that your overheads will be considerably smaller than a traditional bricks and mortar business.

When it comes to selecting a product to sell online, there are different business models on offer. For example, you could resell a product that has been developed by somebody else, such as an ebook or a piece of software. You’ll need to know what the conditions of sale are from the original owner of the product and it’s also wise to know the product and what it can do inside and out.

Another method that makes a lot of money online is selling services. This type of work covers everything from writing articles for other companies to promote their goods online to designing smartphone applications. This is a huge variety of services that sell well – check out some of the big freelancers sites to get an idea of these.

The fundamental rule is if you can sell it, and there is a market for it – then you can start a business on it. You will need to check whether what you want to sell has any legal prohibition on it, you can do this by checking with the relevant governmental department or agency.

To get started with selling products online, the best approach is to start with research into options. Start by sitting down to brainstorm your interests and the topics that you know something about.

You should then check on forums to see what people are discussing and whether there are any products that are sought after but not met by any other businesses. There is a possibility that there could be enough demand for the type of products being demanded.

You should then check to see who is selling products online like the ones that you want to sell. Run a search on the major search engines and check out the websites that returned in the listings. Now check how many people are visiting these websites each month. If they can sell it, then there’s plenty of room for you to sell products online like these too.

A product launch is one of the basic and perhaps, most important part of kick-starting a relationship with future customers. It is one of the initial steps to start spreading the word and drive customers’ attention and hence calls for dynamic strategies that can eventually get the ball rolling.

Here is a list of 5 things that you must take stock of for a successful launch of your product:

1. Determine what customers want

A winning product launch starts with matching the capabilities of your products or service to the needs of your target customers. You might have a revolutionary and awe-inspiring product in mind, but if no one is willing to pony up the cash for it, you are out of luck. Rather than just floating a cool idea that you believe may work, conduct a market research to make sure it is actually a viable product for consumers. Before heading out to market, check if you have the resources to sustain a new product launch in the first place.

2. Be discussion-worthy

To be in ‘news’, you have to be ‘discussion-worthy’. Ask yourself how you are different from the rest? If you have a clear answer yourself, send the message out to the world. With thousands of new products and services launching every day, you have to arm your campaign with effective media coverage to ensure that your product stands out in the crowd. Once you’ve hit the headlines, you will not only secure attention, but also breed word-of-mouth marketing about your brand.

3. Be transparent

As more and more products flood the marketplace, consumers find it increasingly difficult to decide where to shell out their bucks at. There is only one way to attract customers to your product – be transparent about your offering and show them exactly where there money is going.

4. Set clear launch goals

Remember, life doesn’t always give you a second chance so you won’t get another chance to launch your product. Establish clear goals within the framework of your product’s purpose and evaluate expert launch tactics.

5. Set a time for launch

Right timing is everything. If you are a travel portal, what a better time to launch that competitively priced Greece or Switzerland honeymoon package than the wedding season or if you are into selling cakes, it always makes sense to launch your online portal closer to Christmas. Customer needs always breed consumption if addressed at the right time.

With a winning product marketing strategy you can not only reach your target audience but also, convince them to pick your brand over the rest.

In today’s modern world we have become accustomed to spending less face-to-face time in all areas of life. People find themselves sending more emails, more texts, tweeting and using the myriad of social media platforms to relay messages.

With less face to face conversations occurring there are less chances to influence people. This concept is bigger than just conveying a message. Influence relates to the focus on content, your choice of words and key points, and also the way in which you deliver those points.

• Are you truly paying attention to what you are saying and how you are saying it?
• Are you noticing what is happening around you during a presentation?

Having influence over people is crucial in a sales role as clients now buy you rather than your product or service because competition is so fierce. You can have the best product or service in the world, along with the most in depth knowledge in your industry, but if you cannot communicate this it becomes irrelevant. If the client does not like you there are many options and it’s easy to find someone new.

It all boils down to two key factors:

• Delivery
• Content/Context

Without nailing these two key factors you will be left floundering in any sales situation.

Delivery:

• How do you make your prospect feel?
• Do you walk into their office as if you belong there?
• Once you earn a seat at their table do you deserve to stay there?

One of the biggest problems and challenges to a sales career is getting your point across in a succinct manner. Many people ramble and can take the long way to their products or point. Sentences run together through a succession of ”umm’s” and ”ahh’s.” This frustrates listeners by telling them a lot more than they actually need to know.

This can be easily fixed by putting natural pauses in your speech or pitch. This helps you think on your feet and move with the feel of your pitch. Your listeners will have time to stop and think, so they are able to truly comprehend what you are saying. They will have a better chance of coming to a decision about whether to take the action you are offering. A rambling presentation means a lack of connection between the speaker and the listener.

A different type of presentational problem can be where the presenter is just “going through the motions.” It can be obvious when a speaker has read their script many times before and they do not tailor their approach to each person or group they are talking to.

Delivery is very important – the way you stand, how clear your voice is and even the direction in which you look.

Many people who present to small groups end up scanning the audience, talking to their notes or straight to their power point presentation. Eye contact is crucial to developing a new level of trust with your prospect.

There are a few points to keep in mind:

Walk into the room with confidence and an open posture in order to grab the attention of your audience in a positive way. You have to have an executive presence that they can feel.

When talking to a group of two or more individuals always look at each person for a full sentence. Once you leave eye contact with one, pause for a second and only speak again once you have connected with a different set of eyes. If you look down at your notes you instantly lose the connection with the audience, inviting them to do anything but listen to what you have to say.

If a group of individuals are constantly checking their Blackberry or iPhone, then they are communicating that you are not that interesting.

Fidgeting can also be a problem when speaking. We all fidget, but you have to find the right balance so you don’t distract your audience into fidgeting themselves.

Content/Context:

Your key content will already be in place but a good sales professional knows that it is all about context. To be successful you have to focus on giving examples that your clients and prospects can relate to. Thoroughly plan your key points in order to have specific examples for each of them.

How many of us honestly plan before every meeting or presentation?

It can truly make all the difference in the sales industry. Whether you are communicating over the phone, in person or on a conference call, the ultimate goal is to have impact and influence.

With a basic framework in place that extra bit of research allows you to be completely flexible with your content. The ability to change your content on the spot in response to your client’s reaction is a powerful tool to utilize and can lead to a successful and long term relationship.

Try to be aware of who your client is, what they need from you and what their opinions are of your product. Any vital information that can be used on the spot to change your pitch for the better is helpful.

Effective sales communication can be worked at through a combination of clear and confident ability paired with a flexible content structure that can be tailored to any situation or client. Pay attention to not only your words but also your actions. Learn from friends, colleagues and clients about your presentation style.

Every single one of us has the right to speak, you need to earn the right to be heard.