Eight Useful Christmas Presents for Mom

We are coming nearer to Christmas time. Before you know it, people are starting to be in a rush – holiday rush for that matter. People are buying gifts for their loved ones, Christmas decors, things for the parties, champagnes and whole lot more. Well, shopping is indeed fun but sometimes, buying presents for your loved ones especially for your mom could cause you headache. Let us admit it, we want to give mom something special for Christmas so we feel pressured to come up with spectacular, fabulous and beautiful gifts for her. Well, instead of thinking about “the fabulous gift for her” why don’t we come up with “useful Christmas presents for mom”? Do not worry because this article will give you some ideas and examples for these useful Christmas gift ideas for mom.

Here are eight useful and practical gifts that you could offer to your mom this coming holiday season:

1. Massage chair – our moms are not getting any younger so it would be great to give her all the pampering that she deserves. It would be best to give her a massage chair that can give her wonderful massage to help her ease stress and tension. Giving Spa gift certificates is fine but isn’t it more convenient if she has a massage chair at home?

2. Gardening tools – if your mom is into gardening then she would surely appreciate some new gardening tools from you. Maybe she needs to change her old lawn mower or something. Check with her things and see what you can add to make her gardening experience better.

3. Baking tools – most moms love to bake so it would be best to give her some baking tools and ingredients. Well, you will surely benefit from this too because for sure, your mom will let you taste her cakes, pastries and other baked goods with the rest of the family.

4. Laptop or tablet – who said only young people can use iPad and tablets? Well, your mom will definitely enjoy it too – playing Angry Birds or Plants vs Zombies.

5. Tea set – it would also be great to gift her some new tea set especially if your mom is the type who always invite friends in the house for some tea.

6. Wine glasses – if your mom is a wine-lover who always complements foods with wine then wine glasses will be perfect gift for her.

7. GPS navigation device – to make sure that your mom will have easier time in the road, it would be a great idea to give her GPS navigation device for her car.

8. Gym equipments – being fit is being healthy so to encourage your mom to stay fit, you could give her some gym equipments like treadmill, stepper or rowing machine that she could use.

These are the best gift ideas to give to your mom this Christmas. Giving her beautiful things is fun especially when you see the amazement in her eyes but sometimes it is more practical to give her things that will be useful for her. Now, are you ready to pick some top Christmas gift ideas for mom?

25 Killer Ways to Pump Up Your Product Pages

Constantly I’m stunned at how many well-known e-commerce sites have very deficient product
pages. Many large companies, especially click and mortar retailers, seem
to forget that products cannot be touched, tasted, or tested over the internet.
While the internet will never perfectly simulate the in store experience, there
are dozens of tactics that can be implemented on the product page to increase
customer engagement and convert visitors into buyers. Below I’ll describe 25
tactics I’ve either used or seen used by other internet retailers.

Better Product Pictures:

It’s important to remember that unlike you, your customers may have never seen nor handled your products before. Therefore, take pictures of every possible angle a customer
would want to see. Also, make sure the quality is acceptable. If you’re still
using a 1 megapixel camera you got for Christmas 10 years ago, it’s about time
to upgrade.

Flash Zoom w/ Different Angles:

Many advanced e-commerce customers have implemented flash technology to allow zooming and changing angles. If you have the expertise and the resources, this is a killer
add on feature for any product page.

Info about Where the Product was Manufactured:

People care immensely about this. Whether they are concerned about ethical working
conditions, or just for quality reasons, be sure to tell them where your
products are made. If they are made somewhere besides the US, be sure to put a
link to your fair labor policy, so your customers don’t think you’re using

List benefits not features:

Don’t rattle of an endless bullet list of technical specifications. Tell customers specifically
how this product will improve their life.

Show product measurements and weight:

Remember, they can’t actually touch and hold your product over the internet. Give them the
next best thing with the measurements and weight.

Make “Buy Now” Impossible to miss:

The “Add to Cart” or “Buy Now” button should reach out and grab your attention. Avoid the tiny, vague “Add to Bag” buttons that are used by many online stores.

Customer generated product reviews:

This will both increase the amount of trust your website receives and add valuable content
for the search engines. Worried about negative product reviews? Don’t, the
experts say it can be one of the greatest tools to show your customers you are
transparent and trustworthy.

Ask a Question Button:

Don’t leave your customers hanging with nagging questions about a products. Add a link that emails your customer service department so customers can ask a specific
question about the product. This also serves as a great feedback tool so you
know what information needs to be put on the product page to prevent
questions. For an example of this, checkout the product pages of C28′s

Witness wear

Show Related Cross sell items:

Having a “customer who bought this also liked…” section is a great way to cross sell. Remember, a product page can be a dead end if the customer is not interested in what
they are viewing. Always give them somewhere else to go.

Show Related Up sell Products:

Add to your average order by suggesting an upgrade to what they are currently viewing.

Show add on items:

Selling shoes? Don’t let your customers checkout without socks! Customers will
appreciate the suggestion, and you will increase your average order.

Include possible search query terms in the title tags:

If you sell moisturizer cream, don’t just put the product name in the title tag. Create an
extra field in your product database that people will likely search for such
as “Cure for Dry skin.”

Currency converter:

Have you ever been to a site that showed currency in something other than US dollars? I have, and I usually leave because I am too lazy to convert it. Including a currency
converter link near the price will help encourage your international business. If you don’t want to clutter up your product page, you can even program the link to only show if the user has a non-US IP address.

Add a Wish list:

Wish list’s are a great way to create stickiness and possibly even reduce shopping
cart abandonment. People tend to use shopping carts as wish lists, so giving
them to real thing will allow you to more accurately track your true shopping
cart abandonment.

Email Me When It’s Re-stocked Button:

Many sites, especially apparel retailers, may sell out of a certain size or variety of a
product. Rather than throwing up a “Out of Stock” notice on the product page,
why not allow people to be emailed when the item is re-stocked? In my
experience, this is one of those features that really surprises and delights
customers who are otherwise already frustrated. Checkout an example of this on
the product pages of C28′s
Faith wear and t-shirts.

Email Me Before It Sells Out Button:

People tend to wait to the last minute. But what if you warned them before the item sells
out? There’s no greater way to create a sense of urgency then by sending an
email saying “Hurry, it’s about to sell out!”

Email Me When Products Like this are Added:

Customers are tired of generic, one size fits all email newsletters. Give them something
they really care about by creating a system where they can request to be
notified when product within certain categories are added to the site.

Social Book marking Links:

Although its not typical to see a Digg or Delicious button on an e-commerce site, it may work well for certain buzz worthy products.

Bread crumb navigation:

It’s easy to get lost in a myriad of product categories, so always keep visitors informed about where they are with Bread (aka Cookie) crumb navigation. Bread crumb navs
typically are located in the upper left hand of the page and look something
like this: Home > Top Category > Lower Category > Product Name

Customer Submitted Photos:

Allow your customers to upload pictures of them using your products. This works great for
apparel retailers, or anything where people take pride in using a product.

Customer Audio Testimonials:

This is becoming common as sales pages for eBooks or other informational products. A
testimonial that can be listened to will probably hold more weight than simple
text on a page.

Customer Video Testimonials:

Even better than just audio, allow for full video testimonials. If you have the videos hosted
by YouTube, you can also spur a viral marketing campaign.

Back Button to Product Category:

This allows customers to navigate more efficiently and return to where they just were.

Browser Bookmark Button:

Don’t let them forget your site. With a simple JavaScript command, you can trigger their
browser to bookmark your product.

RSS Product Feed:

With the integration of a feed reader into Microsoft’s IE 7, Rss feeds will likely
move out of the early adopter stage and become more mainstream. With the
abundance of SPAM in the inbox, receiving product updates through an RSS feed
is a great alternative for keeping your customers informed.

I trust that some of the ideas above have given you inspiration for your website. Remember that with everything you do on your site, keep your customers top of mind. With that
strategy, you’ll never fail.

What Is the New USCIS Provisional Waiver (601A) for Unlawfully Present Immigrants?

New Rule on Provisional Unlawful Presence Waivers of Inadmissibility for Certain Immediate Relatives finally announced

Recently, the Secretary of Homeland Security Janet Napolitano announced the final posting of a rule that has for long been under speculation and long awaited. The new rule is a much welcome relief for those US citizens who are separated from their relatives during the time taken for approval of their citizenship status. The new law, on Unlawful Presence Waivers of Inadmissibility reduces much of the time that U.S. citizens spent separated from their immediate families, whether it is their parents, spouse or children who are still in the process of obtaining immigrant visas and becoming lawful citizens of America.

This is a follow up on, the proposed rule that was initiated on April 2, 2012, as declared by the U.S. Citizenship and Immigration Services (USCIS). This rule tries to amend its previous regulations and allow certain immediate relatives of U.S. citizens who are physically present in the United States to request provisional unlawful presence waivers before they have to depart from the United States for the processing of their immigrant visa applications.

Under the previous law, even the most immediate relatives of U.S. citizens were not eligible to adjust status in the United States and become lawful permanent residents. They had to leave the U.S. and obtain an immigrant visa abroad, which was rather stressful on them since the period for waiting for processing could be as long as 2 years too! It also stated that those individuals who had accrued more than six months of unlawful presence during their stay in the United States must obtain a waiver to overcome the unlawful presence inadmissibility bar before they could come back to the United States after leaving to obtain an immigrant visa. A totally unjustified waiver process had specified that immediate relatives could not file a waiver application until they had appeared for an immigrant visa interview abroad.

This final rule of Unlawful Presence Waivers of Inadmissibility clarifies amendments on the previous rule as well as other provisions within the regulations. The new rule implies, the following-

The new Unlawful Presence Waivers of Inadmissibility waiver process specifies that immediate relatives must still depart the United States for the consular immigrant visa process.
The new rule however grants these individuals, the license to apply for a provisional unlawful presence waiver before they depart the United States for attending immigrant visa interviews in their countries of origin.
In order to be able to obtain a provisional unlawful presence waiver, the applicant must have the following-

Be inadmissible only on account of an unlawful presence.
Must be an immediate relative of a U.S. citizen,
Must show that the denial of the waiver would result in extreme hardship to the U.S. citizen, in some way.
By forming this new law, the Department of Homeland Security (DHS) hopes that these changes will help in reducing the length of time in which U.S. citizens are separated from their immediate relatives who are engaged in consular processing outside the US. It is also believed that this new process will reduce the degree of interchange between the USCIS and the U.S. Department of State (DOS) helping establish better efficiency for both the waiver applicants as well as the U.S. government.

As a part of the unlawful presence waiver, the USCIS will publish a new form, termed as Form I-601A. This application for a Provisional Unlawful Presence Waiver will be specifically for individuals to use when they are applying for a provisional unlawful presence waiver under the new procedure. Those who have filed the Form I-601A must notify the Department of State’s National Visa Center about their willingness to seek a provisional waiver from USCIS body. The entire process will come into effect from March 4, 2013 onwards.

There are of course clauses that those who apply for the unlawful presence waiver must follow.The new rule makes it clear that the filing or approval of a provisional unlawful presence waiver application cannot do the following-

Confer any legal status on the individual.
Protect any alien from being placed in removal proceedings or being removed from the US in accordance with current DHS policies governing the initiation of removal proceedings and the subsequent use of prosecutorial discretion, as and when deemed necessary.
The law does not protect against the accrual of additional periods of unlawful presence.
It does not authorize an alien to enter the US without securing appropriate entry documents or a visa.
The unlawful presence waiver will not convey any interim benefits like that of parole, or employment authorization.
For those of you who are looking for a good immigration lawyer,it is recommended that you consult a lawyer who will guide you through the entire process well and advice you how best to go about it. For this you might want to contact, the well experienced lawyers from the Shah Peerally Group.